Brand discovery questionnaire

Pastor Yvonne Reid

Your vision. Your message. Your next chapter.

Your answers will help us create a focused plan for your brand, podcast, video content, social media, and income opportunities.

Answer in your own words. Short answers are welcome. If you are unsure, write “Not sure yet.” Only your name and email are required.

Please complete this in one sitting. Answers are not automatically saved. Your responses will be sent to Morningstar Printing through Formspree for planning your project.

Your name (required)

Your email address (required)

1. Your vision

1. What is your main goal for building your online brand?

2. What would you like people to know Pastor Yvonne Reid for?

3. Who do you most want to reach, and what challenges do you want to help them overcome?

4. What three topics are you most passionate about and could speak about regularly?

5. What do people already come to you for advice, encouragement, or support about?

6. What makes your message or approach unique?

7. Which personal experiences or testimonies would you feel comfortable sharing publicly?

2. Your ideas and existing foundation

8. What projects or business ideas are you currently considering?

9. Which one of those ideas would you most like to focus on first, and why?

10. What have you tried previously, what worked, and what made it difficult to continue?

11. What social media accounts, websites, email lists, or online communities do you currently have? Please include links and approximate audience sizes.

12. Do you already have a logo, professional photographs, recorded sermons, videos, books, or other materials we could use?

3. Your brand and podcast

13. Would you prefer to build everything under your name, or create a separate name for your podcast or brand?

14. How would you describe the personality you want your brand to have?

15. Are there any podcasts, public figures, or brands whose presentation you admire? What do you like about them?

16. What would you want listeners to gain from each podcast episode?

17. Would you prefer solo episodes, guest interviews, a regular co-host, audience questions, or a combination?

18. Would your content focus on faith and ministry, everyday life, or a combination? Are there topics you want to avoid?

19. How comfortable are you speaking on camera and promoting your own products or services?

4. Your time and support

20. How much time can you realistically commit each month to recording content, reviewing materials, and engaging with your audience?

21. Could you commit to recording several episodes in one session? What recording space and equipment do you currently have?

22. Who would be available to help with planning, guest coordination, recording, approvals, and responding to inquiries?

5. Income and merchandise

23. How would you like to generate income—for example, speaking engagements, books, workshops, courses, memberships, merchandise, or sponsorships?

24. What products or services have you already sold, and what have people asked you to offer?

25. What monthly income would you like this brand to generate, and over what timeframe?

26. Do you have any signature sayings, messages, or themes you would like to feature on merchandise?

27. What merchandise would your audience be most likely to purchase, and would you be comfortable testing interest through preorders?

6. Budget and rollout

28. What budget can you commit to the initial launch, and what can you invest monthly afterward?

29. What would you like me to handle for you, and what would you prefer to handle yourself?

30. Are there any church responsibilities, organizational guidelines, or scheduling commitments we need to consider?

31. Do you have a preferred launch date or an upcoming event we should plan around?

32. What three results would make the first 90 days feel successful?

33. Are you willing to commit to one agreed direction for 90 days before adding new projects?

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