Brand & Instagram Discovery

Natasha Wilson

Your story. Your treats. Your next chapter.

Help us get to know you and your business so we can create an Instagram presence that shares your journey and introduces people to your treats.

Hi Natasha! Short answers are welcome. If you are unsure, write “Not sure yet.” Only your name and email are required. You can skip any question you would prefer to discuss privately.

Share only what you are comfortable sharing. Medical records and medication details are not needed. Responses will be sent through Formspree to Morningstar Printing for planning your brand and content. Submitting this questionnaire does not give permission to publish your personal story.

Answers are not automatically saved. Please complete this in one sitting, or prepare your answers separately before pasting them here.

Your name (required) Your email address (required)

1. Getting to know you 1. How would you describe yourself beyond your illness and your business? 2. What was your life like before you became ill? What were your interests, responsibilities, and ambitions? 3. What do you most want people to know about you today? 4. What message would you like someone to take away after hearing your story?

2. Your journey

Share as much or as little as you wish. These answers will help us understand your preferences and boundaries.

5. What would you feel comfortable sharing about your autoimmune condition and when your journey began? 6. How did your illness affect your everyday life, relationships, work, and plans? 7. What were the most challenging parts of that experience? 8. What people, support, beliefs, or experiences helped you through it? 9. How would you describe your health journey today, and what wording feels right to you—for example, survivor, living with an autoimmune condition, or another description? 10. How have your priorities or outlook changed? 11. What do you wish others understood about living with an autoimmune condition? 12. Are there personal details, medical experiences, relationships, or images you do not want shared publicly? 13. Would faith be part of your story online? If so, how prominently?

3. The connection to your treats 14. What is the exact business name and spelling you want us to use? 15. How did the business begin, and why did you choose that name? 16. What role, if any, did making or selling treats play in your illness journey or your return to everyday activities? 17. What does the business represent to you personally? 18. What makes your treats special, and what do customers compliment most? 19. How would you like your personal story and your products to connect on Instagram? Are there moments you would prefer to keep separate from selling?

4. Your products and customers 20. What products and flavours do you currently sell? Please include sizes, prices, and your bestsellers. 21. Who currently buys your treats, and who would you like to reach next—for example, individual customers, event organizers, retailers, or wholesale buyers? 22. How should customers place orders? Please include your service area, pickup or delivery options, minimum orders, and required notice. 23. How many orders can you comfortably fulfil each week? 24. What ingredient, allergen, storage, and shelf-life information should customers receive? Are any dietary descriptions verified and appropriate to use?

5. Your Instagram identity 25. Should the page lead with your name, the treats brand, or a combination? Do you already have an account we should build on? 26. Who do you want your story to encourage, and what would you like those people to gain from following you? 27. What three words should describe the feel of your page—for example, warm, joyful, honest, elegant, or encouraging? 28. Do you have a logo, colours, product photographs, personal photographs, videos, customer reviews, or an existing website? Please share links or describe available materials. 29. Are there Instagram pages whose style you admire? What do you like about them? Please include links or account names. 30. What action matters most when someone visits your page: placing an order, learning your story, following you, or making a business inquiry?

6. Content and a manageable schedule 31. How comfortable are you speaking on camera? Would you prefer guided questions, voiceovers, written posts, or a combination? 32. Would you be comfortable showing behind-the-scenes preparation, packaging, and parts of your daily life? 33. How much time and energy can you comfortably give to content each month? Would shorter sessions or occasional batch recording suit you better? 34. What would you like us to handle, and what would you prefer to handle yourself—for example, planning, filming, editing, posting, approvals, comments, or order inquiries? 35. What boundaries would help keep this manageable, including review time, rest periods, or the ability to pause?

7. Your next chapter 36. When you eventually introduce a podcast, what would you want to discuss, and would you prefer to begin with your own experiences before inviting guests? 37. Over the first three months, what would make this feel successful—more orders, a consistent page, meaningful conversations, wholesale inquiries, or something else? 38. What budget can you commit to getting started and to ongoing support? 39. Is there a preferred launch date or an upcoming event we should plan around? 40. Is there anything important about you or your business that these questions have not covered?

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