Brand & Website Discovery

Only Cleoni

Your story. Your voice. Your next chapter.

This questionnaire will help us develop a focused plan for your speaking brand, website, podcast, content, and merchandise.

Hi Cleoni! Please answer in your own words. Short answers are welcome, and “Not sure yet” is a perfectly helpful response. Only your name and email are required.

Share only what you are comfortable sharing. You do not need to provide medication details or medical records. Responses will be submitted through Formspree to the team preparing your brand and website plan. Answers are not automatically saved, so please complete this in one sitting.

Your name (required) Your email address (required)

1. Your brand and purpose 1. What does the name “Only Cleoni” mean to you? 2. What do you want people to know you for? 3. Why do you want to share your story publicly, and what do you hope it will accomplish? 4. What three messages do you most want your audience to remember? 5. Beyond mental health, what other topics would you like your brand to include?

2. Your audience and speaking 6. Who do you most want to reach—for example, women, young adults, people living with bipolar disorder, families, churches, or workplaces? 7. What do you want people to understand, feel, or do differently after hearing you speak? 8. What topics could you confidently deliver a talk about today? 9. What speaking experience do you already have? Please include links to any recordings, event details, testimonials, or feedback. 10. Would you prefer keynote talks, personal testimony, panel discussions, workshops, interviews, or a combination? 11. Would you like to speak in person, virtually, or both? Where would you be willing to travel? 12. Are there organizations, events, or podcasts you would particularly like to approach? 13. Have you established speaking fees, or would you like help developing them? Would you consider selected unpaid opportunities?

3. Your story and boundaries

These questions help us represent you in a way you are comfortable with. You may skip any of them.

14. Which parts of your experience with bipolar disorder would you feel comfortable sharing publicly? 15. Are there experiences, relationships, or personal details you want to keep private? 16. How would you like us to describe your mental health experience in your website biography? 17. Do you have any professional qualifications, training, or advocacy experience you want included? How would you like us to distinguish your lived experience from professional mental health advice? 18. Are there questions or topics you would prefer hosts and audiences not to raise? 19. What boundaries would help make speaking and content creation manageable—for example, preparation time, breaks, limited bookings, or moderated audience questions?

4. Your podcast and content 20. What would your podcast be about, and why would someone return for another episode? 21. Would you prefer solo episodes, guest interviews, a co-host, or a combination? 22. How often could you realistically record, and what help would you need? 23. What social media accounts do you currently use? Please provide links and identify where you have the most engaged audience. 24. Do you have existing videos, written content, photographs, or recordings we could use? Please share links if available.

5. Your merchandise and income 25. What phrases, messages, or themes represent Only Cleoni and could work on merchandise? 26. What products would you like to offer, and who do you believe would buy them? 27. What should someone feel or communicate when wearing or using your merchandise? 28. Would you prefer to test a small collection through preorders or launch products that are available to purchase immediately? 29. Besides speaking and merchandise, are there other offers you want to explore, such as a book, journal, or paid podcast membership? 30. Which income opportunity would you like to prioritize first?

6. Your website and launch 31. What is the most important action someone should take on your website: book you to speak, listen to your podcast, shop, or join your email list? 32. What information would you like organizers to provide when requesting a booking? 33. Do you have a logo, brand colours, professional photographs, biography, domain name, or website already? 34. Are there websites or personal brands whose style you admire? What do you like about them? Please include links. 35. Should faith be a visible part of your brand and website? If so, how? 36. What budget and weekly time can you commit to launching and maintaining the brand? 37. What would you like us to manage, and what would you like to handle yourself? 38. Is there a target launch date, and what would make the first three months successful?

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